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Barilla, the world's largest pasta brand, made its TikTok debut this week with a parody of the Lipps Inc. song "Funkytown" featuring lyrics themed around rigatoni, according to details shared with Marketing Dive. The "Funky Rigatoni" concept was inspired by a TikTok post shared last year by user @jimmyrules32 that encouraged people to "eat a bowl o...

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Congratulations! It is always good to win and God knows Italy can use a check in this column, no matter how they get it, but as things stand, a win in the Eurovision contest is about as good as it gets. I mean, there are other ‘wins’ that would be more important: an end to the pandemic, a strengthening and diversifying economy, a cleaner and health...

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Agritalia has been recognized by Whole Foods Market as a winner of the grocer’s ninth-annual Supplier Awards, taking home the honor of Supplier of the Year with Special Recognition. The Whole Foods Market Supplier Awards distinguish 42 companies that raised the bar in 2020, including local, regional, and national brands across all product categorie...

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LED lights, a small patch of land, and zero emissions provide the formula for making the agriculture of the future a reality, sprouting superb basil and other greens in the most unlikely of places.  Two lauded entrepreneurs have crafted a cutting-edge approach for vertical greenhouse cultivation that mixes technology and flavor while putting the en...

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Cantina Cooperative Riunite has added a Lambrusco to its canned Riunite wine offering in the US. The Italian group said this week that Riunite Lambrusco hits the market next month. Coinciding with the roll-out, which aims to capitalise on outdoor consumption occasions over the summer, CCR plans to run 'Reunite with Delight, a nationwide marketing a...

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Have you always wanted a lemonade for grown-ups? Limoncello might be right for you, and it is easy to make for yourself with a few lemons and a bit of time. Limoncello — or limoncino, as it is sometimes called— is an Italian liqueur made from lemon zest. It tastes like a boozy lemon gelato and is often drunk as a digestivo to cleanse the palate aft...

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Italian luxury automobile manufacturer Lamborghini said they are going electric. The company said they would launch its first hybrid series production car in 2023, and by the end of 2024, each of the models will be offered a plug-in hybrid vehicle. "Performance and the authentic Lamborghini driving experience will remain the focus of the company’s...

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More than a hundred years ago, a Sardinian-born Italian army veteran named Renzo Frau took a liking to some furniture he had seen in England, and he had an idea: Why not remake it for the Italian market? Under Frau’s guidance, the chesterfield sofa’s brass studs, typical of British construction at the time, were replaced by gentle leather folds. Ev...

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“Made in Italy: Setting a New Course” will involve two events: a Pre-Summit Think Tank, scheduled for 8 June, and a three-day Summit, which will take place from 4-6 October. The events will gather government officials, business leaders and representatives from the most renowned Italian sectors as well as international opinion leaders. Discussions w...

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It’s a reasonable question to ask why, since all cheeses are made from the same ingredients—cow, ewe or goat’s milk—are there such myriad differences among the thousands of types from so many countries.   To find out why Parmigiano Reggiano is un-reproducible anywhere but around Parma, I asked Nicola Bertinelli, a producer and President of the Parm...

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