Italian sparkling wine producer Ferrari Trento has reported booming interest in its wares in the US, following a sponsorship deal with Formula One. The sport’s popularity, boosted by Netflix docu-drama series ‘Drive To Survive’, is “growing dramatically” providing an “incredible opportunity” for the brand, the winery’s CEO said. While Ferrari Trent...

There is not only Ferrari Trento, the Lunelli family brand, with 120 years of history behind it, which has been awarded, for the fifth time, the title of “Sparkling Wine Producer of the Year”, with 11 gold medals, at the top of “The Champagne & Sparkling Wine World Championships 2022”, the most authoritative contest in the world on sparkling wines,...

Ferrari Trento will be the Official Toast of Formula 1® until the end of the 2025 season. The achievements from this partnership for both parties have led to an extension from three to five years, just a year and a half after the Italian winery was announced as Formula 1®’s celebratory drink partner.  Alongside providing the podium bubbles at every...

The unrelated Ferrari Trento sparkling wine brand took over as F1’s ‘Official Toast’ in 2021 – although it wasn’t the first time its product was sprayed on an F1 podium. The 1981 Italian Grand Prix, won by Renault’s Alain Prost, featured its wine in a one-off deal. After several decades of using Moet and Mumm champagne after races, sparkling wine p...