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With the Lufthansa and ITA Airways merger, whereupon the former will initially buy a 41% stake in the latter, inching closer and closer, there have been questions about how the two carriers, as well as the Lufthansa Group’s networks, will change going forward. When Lufthansa Group initially announced the acquisition of 41% of ITA Airways’ shares in...

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The power of a brand is difficult to quantify in any business, and every company deciding to undergo a rebranding exercise does it with a good dose of circumspection and fear. When the Italian flag carrier Alitalia decided to “retire” its brand in October 2021 as part of the salvage/takeover operation by Lufthansa there wasn’t much of a choice. Ope...

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The European Commission said Wednesday that it has approved the planned merger of Lufthansa and ITA Airways. The EU added, however, that the green light for the operation was conditional on the implementation of remedies to protect competition regarding Milan's Linate airport, short-haul routes between Italy and Central Europe, and long-haul routes...

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Summer hasn't started yet, it's true, but some are already preparing for the winter vacations. ITA Airways has announced that during the upcoming winter season it will increase frequencies from Rome-Fiumicino to Miami: specifically, from October 31 from 7 it will increase to 9 weekly frequencies. The two additional flights are scheduled on Thursday...

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Italian flag carrier ITA Airways opened its newest international route, a nonstop connection between the airline's fortress hub at Rome's Fiumicino Airport (FCO) and Chicago O'Hare International Airport (ORD) on Sunday. The inaugural flight departed at around 15:00 in the afternoon from Chicago and is set to touch down shortly after 07:00 on Monday...

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This morning, the National Team departed for the United States on board an Airbus A330neo ITA Airways, a new generation airliner that is light, quiet and efficient and which reduces fuel consumption and CO2 emissions per seat by 25% compared to previous generation aircraft. The flight will last for eleven hours and 45 minutes, with the team set to...

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ITA Airways is actively expanding its global network and has initiated a targeted marketing campaign tailored to the American market, focusing on New York and Miami. The campaign, running until February 18th in these cities, aims to bolster sales and increase brand awareness for ITA Airways in North America, a key market following Italy. Commencing...

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Midwesterners, rejoice! If seeing the Colosseum in Rome is on your travel wishlist, you'll have a new – and great – option to fly to Italy next year. Italian carrier ITA Airways announced this week it'll launch nonstop nonstop flights between Chicago-O'Hare (ORD) and Rome (FCO) beginning April 7, 2024.  The airline will fly that route six times a w...

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ITA Airways launches new marketing campaign in North America. Starting today on air in San Francisco and Los Angeles, to be followed by Boston, Washington, Miami and New York. ITA Airways presented its new marketing campaign "A Sky full of Italy" in the Consulate General of Italy in New York, in the presence of Fabrizio Di Michele, Consul General o...

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ITA Airways and the National Italian American Foundation (NIAF) have signed an important agreement to ensure air connectivity with preferred fares to the Italian American community members. The United States represents ITA Airways' number one international market and destination, the most strategic one after Italy, as well as the country with the l...

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