Well, this is surely another way to get your daily dose of vitamin C. For hundreds of years, the Northern Italian city of Ivrea, about an hour and 20 minutes west of Milan, has held an annual three-day event, called the Carnival of Ivrea. Its main attraction is the Battle of the Oranges, which has become one of the world’s largest food fights.  Tho...

Referred to as the biggest food fight in Europe, the Battle of the Oranges takes over the town of Ivrea, Italy on the three days preceding Lent. While the 2021 Battle of the Oranges was cancelled due to Covid, 2022’s event takes place on February 27 – March 1.  Around 9,000 tons of oranges are cast in a battle between the townsfolk represented by n...

Carnevale is one of the most colorful celebrations in the world. In Italy, we are serious about it. In the end, this is where it was born. We are all familiar with the Carnevale of Venice and that of Viareggio, as well as famous international renditions such as the Carnival in New Orleans, that in Rio and that in Notting Hill (London).  In Italy, t...

"Ivrea Industrial City of the Twentieth Century" is the 54th Italian UNESCO site. The recognition was deliberated during the work of the 42nd World Heritage Committee of the United Nations Educational, Scientific and Cultural Organization. An important recognition for a positive idea (the possible "humanization" of industrial and social transformat...

Refined and secluded, this small Piemonte town, intimate but full of character, has all the credentials to become the destination of your next trip. Its name is linked to the profitable legacy of Olivetti, thanks to which it is now a UNESCO site of extraordinary value. What to see in Ivrea? Here are a few tips. Why Ivrea is a UNESCO world heritage...

The historical origins of this annual event are uncertain, or at least complex. What is certain is that we are talking about the most colorful and creative party in Italy: Carnival! We accompany you through the 10 best carnivals in Italy among masks, costumes, parades, floats, typical sweets and local traditions. Viareggio (Tuscany) A stone's throw...

In the 1950s, the small town of Ivrea, which is about an hour’s train ride north of Turin, became the site of an unheralded experiment in living and working. Olivetti, a renowned designer and manufacturer of typewriters and accounting machines, decided to provide for its employees through retirement. They were given the opportunity to take classes...

The annual Battle of the Oranges has taken place in Italy with teams pelting each other with fruit during the three-day festival. The tradition's origins are unclear but it is believed it dates back centuries. Hundreds of people attend the event in Ivrea, a town in northern Italy near Turin. It supposedly commemorates a 12th century uprising with o...

The great German writer of the Age of the Enlightenment, Johann Wolfgang Goethe, once said: “Europe was born on pilgrimage, and its language is Christianity”. That is very true, as European identity and its cultural heritage enjoyed its greatest rise in the Middle Ages, when the Via Francigena, together with the routes towards the Holy Land and San...

Are you sure you know everything about Carnival in Italy? We will help you with an excursus that goes from the origins, through the typical masks and sweets of the Italian carnival tradition, up to the indication of the most beautiful carnivals in Italy. The origins of Carnival in Italy and beyond are closely linked to religious culture, as they ar...