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Linda Yaccarino, NBCUniversal’s advertising chief and a longtime power broker on Madison Avenue, is the new CEO of Twitter, according to billionaire Elon Musk. Musk, who purchased the social media giant last year in a deal worth $44 billion. will step aside to focus on product design and new technology, while Yaccarino, 60, will lead the company’s...

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AS Roma have become the first Italian football club to agree an exclusive content partnership with Twitter. Over the past 12 months, Twitter has embarked on a strategy to enrich its platform with new and exclusive content and the deal with Roma is a first in Italian football for the social network. AS Roma’s innovative and highly engaging strategy...

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