AS Roma have become the first Italian football club to agree an exclusive content partnership with Twitter. Over the past 12 months, Twitter has embarked on a strategy to enrich its platform with new and exclusive content and the deal with Roma is a first in Italian football for the social network. AS Roma’s innovative and highly engaging strategy on the platform has seen the club labeled the ‘Kings of Football Twitter’ by the media and won both critical praise and new followers all over the world.

“In a world where elite footballers and their clubs are increasingly more difficult to engage with, Roma have led the way in changing their relationship with an audience,” claimed Bleacher Report recently, while the social media analytics company Deportes & Finanzas subsequently revealed new figures that demonstrated that Roma’s English Twitter account boasted the highest engagement percentage of any club in Europe.