Author and art historian Giulia Silvia Ghia talked with Fabio Finotti, the director of the Istituto Italiano di Cultura New York (IIC-NY) on April 19th, 2023. During the conversation, she presented her latest book: “Vademecum per i mecenati della cultura. Art Bonus, sponsorizzazioni e metodi di raccolte fondi per valorizzare conservando.” The book is intended to be a guide for modern patrons to create their own cultural investment, using today’s legislation. 

Some of the relevant questions the talk addressed: Is it worth investing in culture? How does someone become a contemporary patron? What are the rules and what mechanisms must be triggered to implement them? Italy has a long history of patronage without which, there would be no cultural heritage that tells society of ancient events. Without clients, patrons, and collectors there would be nothing to keep or to hand down throughout history.