Horizon Milling today launched its Primo Mulino™ Italian-style flour at the 2013 International Baking Industry Exposition (IBIE®) to help food service providers make great tasting crisp-yet-tender pizza crust, flatbreads, Italian-style breads and crackers. Available from a consistent domestic supply at an affordable price point, the new Italian-style flour can increase customers' profitability and eliminate the challenges associated with using imported ingredients.

During sensory tests, pizza enthusiasts found Primo Mulino™ Italian-style flour comparable to one of the most popular imported 00 flours during a blind taste test of Neapolitan-style pizza.*

Horizon Milling's Primo Mulino™ Italian-style flour offers characteristics similar to 00 flour. Italian 00 flour is finely milled and typically has 10 to 12.5 percent protein. "00" refers to the fineness of the flour and coarseness along with reference to the amount of bran and germ removed. It is unbleached and does not contain additives, giving the flour a slightly creamy color.

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Source: http://www.wcax.com