Venere.com, the Online Accommodation Specialist, reports that both local and American tourists are increasingly choosing to spend their summer in the smaller, cheaper and less traditionally touristy towns of the Bel Paese.

According to Venere.com, Expedia's Rome-based OTA, while reservation growth for Rome and Venice are slowing down as compared to last year, small towns within Tuscany, Apulia and Emilia Romagna are growing. So who is going there and why?

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Source: http://www.venere.com/