Buona Companies brought its “dual concept” dining experience to Lake Geneva, Wisconsin, with the side-by-side opening of Buona and The Original Rainbow Cone. Owned by the Buonavolanto family, which opened the first Buona Beef location in Berwyn in 1981, Buona Companies now also include Beyond Catering and Authentic Brands of Chicago in addition to Buona and Original Rainbow Cone.

It all started when Joe and Peggy Buonavolanto took out a $10,000 second mortgage on their house to start the business. “Their dream was to have their kids work side by side to create a business that could someday support their own families. The plan was simple, take a classic Chicago street food and elevate it with fresh ingredients, all-natural beef, a family recipe and a friendly atmosphere that could be enjoyed by all,” its website states.