Est! Est!! Est!!! will open at 45 W. Fourth Street in the Arcade’s Commercial and Fourth Street Buildings. At the corner of Fourth and Ludlow Streets, this location will be an extension of Mayfair Hospitality’s flagship restaurant in downtown Winston-Salem, North Carolina that has been in operation since early 2022.

Est! Est!! Est!!! will be led by Chef Simone Conosciani of Rome, Italy. “Being Italian, it has been a life-long dream of mine to bring authentic Italian cuisine to the United States. Living in the United States has given me nothing but further inspiration for all types of cuisine from around the world.