People discuss pizza differently than they talk about pasta, smash burgers or matzo ball soup. From message boards to social media, the dish comes with a healthy dose of zealous online debate.

The latest circular obsession percolating through social media hails from a spartan storefront in Old Brooklyn. Cleveland’s newest “best pizza” is open just four days a week, has no phone and accepts only cash, goosing the narrative even more. Nobody is more surprised by all the pie-eyed attention than Pietro Maniaci, who opened Pizzeria Uciuni about six months ago.