It's hard to get more "Boston" than Tommy Guarino. Millions of people have watched the East Boston native and his childhood best friend, Chad McDonough — better known as "Prosciutto Papi" — do their thing on Instagram and TikTok. It's admittedly spicy content, but it's steeped in the town they love.

"There's a lot of people who say they're from Boston but aren't really from Boston," Guarino said. "I'm born and raised in East Boston. BPS. East Boston High School. Everything. So, I like to do a lot of Boston content and a lot of local content."