In response to decades of increased incidents of adulteration and fraud in the Italian hard cheese category, U.S. hard cheese leader Arthur Schuman Inc. (ASI) today announced the creation of the industry's first trust mark for quality assurance.

The new True Cheese™ seal is intended to verify the integrity and quality of cheeses ASI makes or sells, and to assist both consumers and wholesale buyers in selecting real cheese made without excessive fillers and unwanted non-cheese ingredients – a less-known condition in the category.

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Source: http://www.prnewswire.com/