The producers of Grana Padano PDO cheese and Prosciutto di Parma PDO are at the center of a joint promotional campaign that seeks to raise awareness about these unique European foods among American and Canadian retailers, chefs and consumers.

The program, which has been named “Distinctly Deliciously European,” will emphasize the importance of quality, authenticity and tradition. Grana Padano cheese and Prosciutto di Parma are prime examples of what the Protected Designation of Origin symbol indicates: produced by real people in specific geographical regions of Europe, using centuries-old techniques to handcraft food that cannot be replicated, mass-produced, or processed anywhere else.