by Serena Perfetto

"Life is short. Live your dream": the quote Franco Denari shared with us is more than a way to approach life. It is what led him to success and has also helped become both the Founder and the CEO of Eataly Net. 

Born in Casale Monferrato in Piedmont, he was working in Italy as a digital expert when, in 2012, he realized that nobody had ever sold high-quality food and wine online. That's how a random idea soon became the goal of a small business that let Franco travel around Italy looking for companies interested in his project. 

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Fonte: L'italo-Americano