If, in the whirlwind of holiday departures and arrivals, you board a plane to Orio al Serio, it will take just under an hour by car to reach Lenna. It's here, since 1989, that Ferdy Wild has gradually come into being. You'll find it signposted with that slightly skewed, recognizable script that’s worth remembering if you want to fully experience the Ferdy adventure, up in the alpine pastures.

What immediately captivates everyone, however, is the beauty of these places, and the cuisine, which, like everything else here, is a narrative of the territory—an expression (one of many) of the Ferdy project. Take the bread, for example, made with an infusion of roasted hay, herbs, spices, and spruce, bringing the scent of the mountains.