Just a couple of videos on social media were enough to intrigue and push many people, especially from Northern Italy, to try Gelà Monfrà, the meat ice cream made in Piedmont. "People even travel fifty kilometers to taste it; they've come from Milan specifically, and even a group from the surrounding area of Pavia," explains Alessio Macchia, the creator of the new street food made in Monferrato.

It's a new way to consume Fassona meat while out for a stroll. It all started from the minds of the owners of Cascina Rosengana in the province of Asti, precisely in Cocconato, a village with fewer than 1,500 inhabitants.