Campari, an iconic Italian aperitif, has a rich history steeped in tradition and artisanship. Founded in 1860 by Gaspare Campari in Novara, Italy, the crimson-hued liqueur quickly gained fame for its distinctive bitter flavor profile and became a symbol of Italian culture.

The signature notes of Campari are a harmonious blend of bitter herbs, aromatic plants, and fruit, combined with a secret recipe of botanicals. Its intense aroma and complex taste derive from a blend of over 60 ingredients, including quinine, orange peel, rhubarb, and an infusion of bitter herbs.