Italian spirits group Campari (CPRI.MI) said on Monday it had reached an agreement to buy an initial 70% stake in Wilderness Trail Distillery for $420 million, strengthening its bourbon offer. Under the agreement, Campari has an option to buy the remaining 30% of the Kentucky-based producer of bourbon and rye whiskey in 2031. The deal implies a cur...

A glowing sea of bright orange and red cocktails has become a common sight in bars and restaurants across Europe and beyond as the Italian-born spritz continues to find new fans. This wine-based cocktail was served as an aperitif in northeast Italy for decades, and drunk with cicchetti (Venetian tapas) across the neighborhood bars of Venice. The mo...

Move over, Aperol spritz. The reign of Negroni sbagliato has just begun. The cocktail — made with Campari, sweet vermouth, and sparkling wine instead of the traditional gin — has taken over social media, thanks to a behind-the-scenes interview promoting House of the Dragon on HBO's TikTok account. In the clip, stars Emma D'Arcy and Olivia Cooke — w...

This year, the New York Film Festival (NYFF) returns to Lincoln Center from Sept. 30 through October 16, and Campari is the official sponsor for the fourth consecutive year. “The renowned Festival is an integral piece of the cultural fabric of New York City,” Andrea Sengara, Campari USA’s vice president of marketing told Forbes. The celebration is...

Aperitivo, the Italian pre-meal drink with appetizers, can be thought of as a heavy happy hour. But as is so often the case with food and drink, Italians have made it an artform.  Aperitivo comes from the Latin aperire, which means to open. You're opening your stomach before dining. A spritz, or something including a bitter alcohol, is tradit...

I often realize how much my love for Italy has greatly increased since We the Italians was born, and therefore from the moment I started to tell those who live in America about my country. I found that it doesn't just happen to me. Luca Cottini is a fantastic Italian who teaches at Villanova University, in Pennsylvania. He perfectly embodies all th...

Objectively, it may seem a little odd that a 200-year-old scarlet Italian liqueur that’s more bitter than sweet would become a staple in mainstream America. And yet, Campari, the best-known of the aperitivo bitters or “red bitters” category, has become a must-have among bartenders, with savvy marketing a through line to the brand’s success. Some ha...

 Campari, the iconic Italian aperitif, launches Campari Red Diaries 2021: Fellini Forward at the Campari Boat – In Cinema during the 78th Venice International Film Festival - La Biennale di Venezia, a pioneering project inspired by the late Federico Fellini using Artificial Intelligence techniques, including machine learning, to explore the creativ...

Campari, the iconic Italian aperitif, announces the return of Campari Red Diaries with Fellini Forward; a pioneering project, in collaboration with Fellini's family and former colleagues, exploring the late Federico Fellini's creative genius using new technology and machine learning to emulate the works of one of the greatest filmmakers of all time...

What would happen if the most famous bottle in the world meets three creative minds? #DesignConnection, of course. Design Connection is a special project commissioned by Campari where its famous conical Campari Soda bottle has been reinterpreted in design objects by three young designers: Serena Confalonieri, Matteo Agati e Agustina Bottoni. Before...