A number of Italian agriculture and food companies have teamed up to defend, support and enhance Italian food products, with a new association Filiera Italia. The establishment of Filiera Italia was initiated by farmers lobby group Coldiretti, together with Ferrero, Inalca/Cremonini and Consorzio Casalasco (Pomì and De Rica), reports Ansa.

Other founding members include Bonifiche Ferraresi, Ocrim, Farchioni Olii, Cirio Agricola, Donna Fugata, Maccarese, Ol.Ma, Giorgio Tesi group, Terre Moretti and Amenduni. The group says that its common values include territorial and national identity, transparency, sustainability, conscious consumption, and the promotion of the Mediterranean diet.