Nearly Eight out of 10 Italians Will Cut Back on Christmas Shopping This Year; Customer Experience Is the Key to Customer Retention

Dec 07, 2022 173

Inflation and the surge in energy prices will lead Italian consumers to spend less this holiday season as nearly 8 out of 10 Italians (77%) will reduce their Christmas purchases for 2022.

The finding was one conclusion that emerges from a new report, "The State of Commerce in Europe 2023," by Signifyd, the leader in protection for digital commerce. The report offers an in-depth analysis of e-commerce in Italy and in Europe, highlighting what challenges lie ahead for the sector in the midst of the Christmas shopping season.

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