From an idea originating in Italy, a businessman made this philosophy his way of life and business. The idea is Slow Food, the man Dino Borri, and the work that of head buyer of Eataly North America. We met Borri for an interview on sustainability and Made in Italy, as part of the Business Italian Style project, offered by Montclair State University’s Business Italian course. He received us at Eataly Flatiron after the brutal blizzard of February as we students sought shelter in the warm and welcoming supermarket with a sustainable heart.

More specifically, Dino Borri is the general manager, brand ambassador, and head buyer of Eataly North America. He began working for the company in 2008. Before his career at Eataly, Borri worked for ten years with Carlo Petrini, the founder of Slow Food, a movement that embraces sustainability, authenticity, and locality of food. Eataly’s slogan, “alti cibi,” was inspired by the philosophy of Slow Food. Borri explains that the philosophy behind Eataly’s founder, Oscar Farinetti, is an invitation to eat better and less, spending a little more: “quality is not quantity,” Borri tells us.