Today's culture spotlights the food industry. Celebrity chefs, TV reality food competitions, local "foodie" restaurants, and "farm to table" eateries dominate the market drawing regular consumers to become fanatics over what used to be just a cheeseburger. Another phenomenon, not new to the game, is the ever-popular food truck.
From as early as the Texas chuckwagon in the 1800s to today's gourmet restaurants on wheels, the food truck has been a part of American culture. Post-recessionary factors (the "hip" and "chic" nature of street food combined with economic factors) fueled a more recent resurgence of the food truck. In fact, what used to be known as a "roach coach" or "gut truck" is now one of the most popular ways to grab lunch.
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