When it's time to look sharp, men have lots of options these days. When it comes to suits, they can choose from the American cut, the English cut and of course, the Italian cut. But according to author Michelle Finamore this wasn't always the case. In the new book, "The Man Who Was Brioni" Finamore chronicles the fashion innovations of the man behind the Brioni brand.

Founder Gaetano Savini was so dedicated to his brand that he actually made it his namesake, adding Brioni as his last name. "It was just one man, this young Italian, whose passion and vision were really responsible for revolutionizing menswear," Finamore said. In the 1940s, Brioni started altering the look and feel of boring suits. 

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Source: http://www.marketplace.org/