BY: Leonardo Faierman
Barilla is no stranger to going all-in on a promotion, but the pasta company’s most recent #Carbonara campaign sets a new high bar. Ahead of Carbonara Day—an annual event that spotlights the beloved pasta dish combining cheese, cured pork, eggs and black pepper—the multinational pasta purveyors unveiled “The Origins of Carbonara,” a ten-minute, highly produced short film with a message of unity and charity.
Pasta Carbonara’s history may be contentious, but the short expands on the theory that the dish originated in the 1940s as a combination of Italian cuisine and American Army K-rations. “The Origins of Carbonara” shows innovation born of desperation as American Army private Robbins aims to deliver a hot, home-cooked meal that might boost troop morale. Doing so means brokering a shaky alliance with a hesitant Italian chef.
SOURCE: https://www.adweek.com
By Kimberly Sutton Love is what brought Tony Nicoletta to Texas from New York.The transpl...
Little Italy San Jose will be hosting a single elimination Cannoli tournament to coincide...
The Wine Consortium of Romagna, together with Consulate General of Italy in Boston, the Ho...
Hey, come over here, kid, learn something. ... You see, you start out with a little bit of...
There's something to be said for having your food prepared tableside. Guacamole tastes fre...
Fiorenzo Dogliani, owner of Beni di Batasiolo, will join Carmelo Mauro for an exclusive wi...
The popular D'Amico's Italian Market Café, a 16-year-old mainstay of Rice Village, is head...
Sunday December 14, 5.30 pmSole Mio - 8657 S Highland Dr, Sandy (Utah) 84093 The Italian...