Close

A recent survey commissioned by Barilla has revealed notable generational differences among Americans in pasta preparation techniques. The study indicates that only 33% of Baby Boomers are aware of the importance of salting pasta water, compared to 56% of Generation Z and 51% of Millennials who incorporate this essential step into their cooking. It...

76

Pasta brand Barilla has announced the US launch of a new limited-edition pasta shape, Barilla Snowfall, ahead of the holiday season. Barilla’s festive pasta aims to help home chefs ‘capture the essence’ of the season, reimagining the brand’s classic pasta shapes. The themed pasta shapes represent the elements of the season: tradition, with the depi...

307

Two iconic Italian food brands are ready to join astronauts on their next space voyage. “We are poised to elevate Italian gastronomy into the cosmos, as it encapsulates the rich tapestry of the past, tradition, and unwavering quality.” This assertion stems from the Italian Minister of Agriculture, Francesco Lollobrigida, unveiling the ‘Italian Spac...

1485

There are seven Italian companies in The RepTrak Company's ranking of the 100 with the best reputation in the world. The Global RepTrak 100 (GRT) is the definitive corporate reputation ranking and analysis for the world's leading companies. By consistently measuring the corporate reputation of leading global brands, RepTrak helps companies understa...

910

Nothing says romance like a trip to Italy, and pasta brand Barilla is making sure that dream comes true for one lucky couple ahead of Valentine’s Day. The company, which is introducing a limited-edition heart-shaped pasta in time for the romantic holiday, will give away a free trip to Italy complete with stays in Parma and Florence and lots of yumm...

1035

Italian pasta maker Barilla said on Friday it had entered an agreement to acquire Back to Nature food brand from B&G Foods (BGS.N) to grow in the U.S. bakery market. "The acquisition of Back to Nature is consistent with Barilla's long-term strategy to build a strong multi-brand bakery platform in the United States", the Italian group said in a stat...

737

It's been a big year for all of us, but for Barilla, the last few months alone have been particularly eventful. In September, the pasta brand launched a "Pasta Season Pack" in anticipation of National Pasta Month. Earlier this month, Barilla released a new premium pasta line called "Al Bronzo," which boasts shapes like Bucatini, Fusilli, and Penne...

939

The Italians have a stronghold on carbohydrates. Pizza, bread, and, above all, pasta, are central to the country's cuisine. Founded in 1877 in Parma, Italy, Barilla was ranked the number-one pasta brand worldwide by Bell Italia, making up more than 40% of the Italian market and 25% of the U.S. market for the pantry staple.  Pasta is one of the most...

684

With a multimedia event on Zoom platform titled “A Love for Reinvention”, Barilla has presented big news for the 2022. A year that opens with celebrations for the 145th anniversary of the company “which has gone through wars, pandemics and restarts without ever stopping, always interpreting the spirit of times and knowing how evolve consistently”,...

1145

With its short movie “Carebonara”, the Italian pasta group Barilla has just won the Adci Awards 2021, which is the main Italian award for creativity and quality in advertising communication. The award, also known as the Italian Oscar for advertising, is organized by the Art Directors Club Italiano, an association that has been bringing together adv...

893