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Barilla, the world's largest pasta brand, made its TikTok debut this week with a parody of the Lipps Inc. song "Funkytown" featuring lyrics themed around rigatoni, according to details shared with Marketing Dive. The "Funky Rigatoni" concept was inspired by a TikTok post shared last year by user @jimmyrules32 that encouraged people to "eat a bowl o...

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Barilla is no stranger to going all-in on a promotion, but the pasta company’s most recent #Carbonara campaign sets a new high bar. Ahead of Carbonara Day—an annual event that spotlights the beloved pasta dish combining cheese, cured pork, eggs and black pepper—the multinational pasta purveyors unveiled “The Origins of Carbonara,” a ten-minute, hig...

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Barilla America received the Winds of Change Award from the Forum on Workplace Inclusion on March 12, 2021, for demonstrating sustained support for advancing diversity and inclusion in the workplace. For 33 years, The Forum has served as a convening hub for those seeking to grow professional leadership and effectiveness skills in the field of DEI b...

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Barilla has launched the "Playlist Timer" on Spotify.  They are music playlists that function as kitchen timers, curated to accompany home chefs for the exact duration of the minutes required to cook a perfect al dente pasta.Also read: Top 10 most famous pasta dishes The secret to cooking pasta to perfection lies in the cooking time, which is why B...

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In order to improve the perception of its long-life pestos – from “pesto alla genovese” with basil to the ones based on tomato or other vegetables – Italian leading company Barilla has undertaken a path of innovation that has resulted in an international patent. The document was made public this year by the World Intellectual Property Organization....

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In his current role, JP Comte is responsible for the North and South America operations of one of the world’s largest Italian food companies. Comte has almost 30 years global experience in the fast moving consumer goods industry, which began at Procter & Gamble where he held positions in sales, marketing, and general management. Through his increas...

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Barilla has committed to the use of 100% Italian sustainable wheat, sourced from 13 different Italian regions, in its products. The pasta maker has selected four exclusive varieties of durum wheat, featuring a high protein content (14% wheat and 13% semolina), high quality gluten, a golden-yellow colour and low ash content (mineral salts). It said...

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Italian pasta and bakery company Barilla makes its debut in the jams market. The new Mulino Bianco line is called Incontri and appeared on the shelves of Esselunga last February. It is a pilot project, agreed exclusively with this Italian supermarket chain chain. The line is composed by three references: Incontri strawberries, pears, chocolate; Inc...

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The Barilla family, which owns the pasta maker of the same name, has donated $500,000 to U.S. non-profit association "The Cure Alliance" to fund research on a COVID-19 therapy based on stem cells, the group said on Monday. The clinical trial for the cure, which is being developed by a group of international scientists led by Italian professor Camil...

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Barilla, the world's largest pasta producer, has donated more than €2 million to be shared between the Maggiore hospital in Parma, the local civil protection authorities and the Parma Red Cross. The majority of the funds will go towards upgrading and expanding the intensive care unit at the Maggiore hospital as healthcare workers struggle to cope w...

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