For the first time in its 111-year history, Alfa Romeo will launch a global advertising campaign. You would expect that the Italian marque previously had such a campaign in its history at some point, but it appears that Alfa did not. Well, with the 2021 United States Grand Prix, that is about to change.

Since this is Alfa Romeo's first-ever global advertising campaign, it had to be done in style. Therefore, an independent agency in Dallas called TRG developed a campaign called Near Life Experience, and it is directed by Salomon Ligthelm, a specialist in music videos. Oscar-nominated director of photography Daniel Bouquet is also involved, which is why this turned out to be a captivating ad.