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Italian group Prada and Houston-based startup Axiom Space unveiled on Wednesday the design of a spacesuit that will be used for NASA's Artemis 3 mission to the moon that is planned for 2026. In its outward appearance, the spacesuit does not stray too far from what astronauts have worn in the past. It is the familiar bulky white suit, with added red...

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Cagliari, the city that just surprises at every juncture, didn’t disappoint. Luna Rossa Prada Pirelli launched the boat that every Italian fan, the sailing-mad ‘Tifosi’, hopes will win the Louis Vuitton 37th America’s Cup and bring the trophy to the magnificent Island of Sardinia. In front of Miuccia Prada and Patrizio Bertelli, the new boat was un...

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Italian fashion house Prada (1913.F) has paid $425 million to buy the building on Fifth Avenue in New York which currently hosts its store, the company said on Wednesday. Prada, which has been leasing its five-storey store at 724 Fifth Avenue since 1997, said it had paid the price in cash using internal resources. "The board believes that the prope...

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It's not just the devil who wears Prada! Soon, astronauts setting foot on the Moon will too. On Wednesday, October 4th, Prada entered into an exclusive partnership with Axiom Space, chosen by NASA to design the suits for the future Artemis missions. Prada has been enlisted to provide its technical expertise, especially in selecting the most high-p...

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Fashion’s high rollers are descending on Milan for fashion week (September 19 to 25), preparing to showcase and consume next season’s styles in the international city of luxury, fashion and design. As Italy’s most luxurious brands dispatch their delegations to Milan, we take a look at where they hail from. What better way for a haus to flaunt its f...

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Since the end of 2022, the luxury sector continues to demonstrate remarkable strength and resilience, with many stocks in the sector performing better than other sectors, pushing up all major Old Continent listings. This performance of the luxury sector is also well observed by the Msci Europe Luxury, the index summarizing the performance of luxury...

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There are seven Italian companies in The RepTrak Company's ranking of the 100 with the best reputation in the world. The Global RepTrak 100 (GRT) is the definitive corporate reputation ranking and analysis for the world's leading companies. By consistently measuring the corporate reputation of leading global brands, RepTrak helps companies understa...

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Meta’s founder and chief executive met with several fashion power players in Milan, as seen on Instagram, reported Business of Fashion. Zuckerberg is taking large strides in bringing is metaverse into the mainstream by meeting with makers of luxury accessories and Italian luxury conglomerates to partner with. On Wednesday, Zuckerberg posted an imag...

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Austin’s shopping scene continues to go upscale. Prada plans to set up shop in Austin, following fellow Italian fashion house Gucci into the Capital City. Prada, an iconic retail brand known for its high-end handbags, shoes, and clothing, is targeting Austin as part of a three- to five-year expansion in the U.S. “We are underinvested in the U.S.,”...

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Prada is going for a swim. The Italian fashion house is taking a dip in the pop-up craze this summer with its traveling Prada Outdoor series, which debuted earlier this month. Now making its way to Miami, Prada Outdoor will land in the Design District on June 24 with “Coast,” an immersive diorama-cum-shopping experience designed to resemble your fa...

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