Close

Italy is a mosaic of traditions, culture and craftsmanship that tells a story unique in the world. Among the alleys and squares of Italian cities, historic stores are the silent guardians of this heritage, handing down for generations the knowledge, techniques and values that help define the identity of our country. To protect and enhance this pric...

143

Nautical tourism already impacts the Italian economy by billions, targeting a large segment of tourists, often high spenders. And it can grow much further. In 2023, more than 3 million people took boating vacations in Italy, spending more than 6 billion euros in the area. The nautical tourist is a special, prized tourist, who brings in an average d...

192

More than 134 million arrivals and 451 million presences: this is the new record of Italian tourism certified by Istat data for the year 2023 (where arrivals means the number of customers who checked in tourist accommodation establishments in the reference period and presences means the number of nights spent). In fact, higher values have never bee...

180

The second season of award-winning HBO dark comedy White Lotus, set in Taormina in Sicily, boosted flights from the US to Italy by 205%, Tourism Minister Daniela Santanchè said Thursday. Flights from Germany rose by even more, 265%, in the wake of the mini-series screening from October to December 2022, she said. Further, Santanchè said, "the seaso...

1267

The European Association of the Via Francigena ways (EAVF) and the Italian Ministry of Tourism signed a Memorandum of Understanding (MoU) aimed at promoting and enhancing the Via Francigena as a cultural and tourist itinerary of international relevance. The MoU aims at consolidating the Via Francigena as a hub for slow tourism and pilgrimage in Ita...

1297

Visitors to the Pantheon in Rome will be charged an entry fee from 1 July, Italy's culture minister Gennaro Sangiuliano confirmed on Sunday. The minister, speaking to veteran television journalist Bruno Vespa at the Forum in Masseria, stressed that the Pantheon is Italy's most visited site. "With the proceeds from the tickets we will be able to pro...

873

It is probably safe to assume that Italian artist Sandro Botticelli never imagined Venus—the love goddess featured in his 15th-century masterpieces “The Birth of Venus” and “Primavera”—eating spaghetti or wearing shorts in front of the Roman Colosseum. But a new marketing campaign by Italy’s tourism ministry has turned the ancient deity into a “vir...

1994

Cortina d’Ampezzo queen of the Italian mountains in the summer of 2022, followed by Courmayeur and Madonna di Campiglio. The podium of the Alpine and Apennine peaks most appreciated by Italian and foreign tourists, elaborated by the research company on tourism JFC, does not seem to hold great surprises. The real novelty detected by JFC in its ranki...

852

Italy is seeing a surge in foreign tourists who will generate an estimated €17 billion between July and September this year, in a return to pre-covid levels, according to a new report by retailer association Comfcommercio. US tourists are driving the recovery, thanks also to a strong dollar, the report said. About 2.2 million Americans are expected...

584

Wine tourism is, and will be, a strategic asset for tourism and the Italian economy. But Italy will make a quantum leap only if it knows how to organize itself better than it has done so far, perhaps even equipping itself with a real permanent Observatory, as companies, operators and institutions would like. Meanwhile, taking stock of the state of...

899