In the new episode of the show, I propose a lecture on the concept of “Made in Italy” which I had the pleasure to present last summer as a keynote address at the International Conference of the Canadian Association of Italian Studies (CAIS). Enjoy the lecture here. In my presentation, which aims at overcoming cheap definitions and exploring the inn...
READ MOREDear Friends of Italian Innovators, in the new episode of the show I introduce the figure of PIERA CILLARIO, mother of Michele Ferrero and visionary female entrepreneur. In this presentation I explore the beginnings of Ferrero, and I investigate the extraordinary impact of this rather ordinary woman, not only on the famous chocolate company in Alba...
READ MOREAfter almost five years grappling with the idea of producing an episode on the father of Italian design, I am pleased to (finally!) present my profile of GIO PONTI, architect, designer, essayist, cultural organizer, polymath, and, quite frankly, the most influential Italian intellectual of the 20th century. Watch the episode here. In the new episo...
READ MOREThe new episode of the show is a conversation on neuroscience and marketing. In dialogue with Marco Baldocchi (Neuromarketing research director at the Italian Association of Applied Neurosciences, author, public speaker, and visionary entrepreneur) we discussed the impact of emotions on our buying decisions, the role of neurosciences in branding an...
READ MOREIn the new episode of Italian Innovators I present the story of ALFIERI MASERATI, founder of the renowned automobile company. WATCH THE EPISODE HERE. Starting from the finish line of the 1908 Targa Florio, where young Alfieri celebrated as the riding mechanic of the winning pilot Vincenzo Trucco, I explore the development of his career (from racing...
READ MOREThe new episode of Italian Innovators is dedicated to translation and interpretation (in literature, politics, and branding). In a fascinating dialogue with Michael F. Moore, PhD (literary translator and former Italian interpreter at the United Nations). We examined Italy’s most important novel, Alessandro Manzoni’s I promessi sposi (which he maste...
READ MOREThe new episode of Italian Innovators is a profile of GUCCIO GUCCI, founder of the Gucci brand in 1921. Here you will find what is missing in the “House of Gucci” movie, that is, the incredible story of a young Florentine who traveled to London in the late 19th century and found inspiration to start a luggage business in his native city. A century...
READ MOREThe new episode of "Italian innovators" is a profile of Emilio Pucci, aristocrat, sportsman, aviator, war spy, smuggler, politician, and world renowned fashion designer, who pioneered the project of Italian moda in the early 1950s, designed the style of dolce vita, and created one of the most iconic brands in the 20th century. His unique approach t...
READ MOREThe new episode of the show is a profile of Elsa Peretti, Italy’s greatest jewel designer in the 20th century. Starting from her adventurous life journey (as she moved from modeling to jewelry design, art restoration, and philanthropy), I explore the formation of her unique style, analyze the masterpieces she created during her decade-long tenure a...
READ MOREDear Friends of Italian Innovators, I begin the 5th season of the show with a new episode dedicated to the Neapolitan entrepreneur Nicola Romeo, who gave his name and vision to the car company Alfa Romeo and spearheaded the project of bringing car manufacturing to the South of Italy (an idea that would find expression only after his death, in the p...
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