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Since Airbnb, the popular stay and homesharing booking site, introduced “Categories” in 2022, millions of unique accommodations around the world have been discovered by travelers, and some of the most popular are those in “vineyards,” with more than 33,000 listings in Italy alone. Nights spent there increased by 400% in 2023 compared to 2022, and h...

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The hot topics discussed for some time now have all revolved around changes in consumption as well as growth, for wine, of more ready-to-drink products, therefore white wines and especially sparkling wines. Sparkling wines are drunk more and more during the meal (they also have an essential role in mixology), and are very appealing to the new gener...

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Conegliano Valdobbiadene Prosecco Docg better than Champagne, Franciacorta and Trento Doc, when it comes to brand positioning. This is the result of a survey commissioned by the Consortium for the Protection of Prosecco Superiore to Ipsos, which investigated the perception of the product among consumers. The data says that the Conegliano Valdobbiad...

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