Founded in 1929, following the US stock market crash that led to the great depression, two brothers began crafting eyeglass frames in their Newark, New Jersey basement. As Italian immigrants pursuing the American dream, they built the company that would become known as Liberty Optical.

In the 1950’s, Liberty achieved mass market success with iconic ophthalmic frame styles such as the Broker, Par, and Libby. Business boomed and operations expanded as Liberty became one of the largest optical manufacturers in the USA by 1964.