“Spaghetti Western” is a term for low-budget cowboy movies made in Italy 50 years ago—several of which became cinematic classics—and now Italy and Texas are joining forces once again as the Italian Trade Agency is dispatching no fewer than 20 menswear brands to the Dallas Market Center for the Dallas Men’s Show, scheduled for July 29–31.

It will be the largest edition of the show in its history at the DMC, and festivities will kick off with a roundup of Italian brands opening a fashion-show extravaganza on the first night of the trade event. “It is important to us that the U.S. market sees firsthand the spirit and the depth of menswear products created and produced in Italy,” said Paola Guida, Head Fashion & Beauty, Italian Trade Agency.