Carla Gambescia (Author of the book "La Dolce Vita University: An Unconventional Guide to Italian Culture from A to Z")

La Dolce Vita, lo stile di vita italiano promosso negli Stati Uniti da Carla Gambescia

Jan 04, 2022 2447 ITA ENG

We begin the eleventh year of We the Italians interviews with a true excellence in the divulgation of Italian culture in the United States. Carla Gambescia's name is known to many Americans who have the good fortune to have Italian origins and others who do not, and it is synonymous with Dolce Vita: it is precisely to Dolce Vita that Carla turns when she talks about Italian culture.

For me, Carla is a friend and a source of inspiration, so I am very happy to start 2022 by hosting her here on We the Italians, and I hope there will be opportunities to collaborate with her in the future

Carla, first of all, please tell our readers something about your Italian Heritage

As a little girl my earliest sense of myself was that I was Italian, and that somehow that made me special. I grew up in the Italian American enclave of South Philadelphia where my father was both a beloved pediatrician and a professor at the Hahnemann University School of Medicine. Although Italian was rarely spoken in our household, my parents were deeply proud of their Italian ancestry. Their pride was most strongly centered around our shared Italian cultural legacy rather than allegiance to regional identity and traditions.

Growing up I had a vague awareness that my ancestors were from the south of Italy. My father often told me we were descended from the Romans and the Medici! I certainly did not fully comprehend his meaning, but the essence of what he said affected me profoundly. It not only instilled a sense of pride in my heritage but helped shape aspirations I carry with me even today.

Only later in life did I learn that my father’s parents immigrated at the turn of the 20th century from Abruzzo and Molise and that my mother’s grandparents immigrated a generation earlier—in the 1880s—from the remote mountain town of Accettura in Basilicata’s Piccole Dolomiti. In my travels I’ve cycled through the rustic countryside of Abruzzo and Molise and have explored Basilicata both on foot and by bicycle. I hope to someday attend Il Maggio di Accettura, also known as the Wedding of the Trees, a dazzling springtime festival that blends Christian and pagan traditions.

Today I treasure a piece of furniture handed down from my maternal great-grandmother: a marble-topped pedestal commemorating the quadricentennial of Columbus’s discovery of America and manufactured at the time of the Chicago World’s Fair, also called the Columbian Exposition. The pedestal is dated June 1893. Beyond its sentimental value this piece serves as a reminder that Americans once considered Columbus a hero, a figure not unlike Teddy Roosevelt who was celebrated for his courage and spirit of discovery.

Can you tell us about the Italian American Associations and Clubs you have spoken to and visited over the years?

In the three years since my book’s original publication I’ve spoken to culturally-curious adults throughout the United States in a wide variety of general audience venues such as libraries, universities, museums, continuing education centers, restaurants, Eataly locations and private clubs. In terms of the Italian American community specifically, I have spoken to over 30 groups in 15 different states. Within that community I’ve observed some noteworthy, and I believe instructive, differences.

In the northeast, which saw this country’s greatest volume of Italian immigration, these organizations tend to be centered around Italian American identity and heritage, the immigrant experience and keeping alive the memory of parents’ and grandparents’ (and now great- and great-great-grandparents’) challenges and sacrifices. They reinforce ethnic identity and share a sense of nostalgia.

Although there are lively “Little Italy” neighborhoods in numerous cities across the U.S., as you move outside the northeast corridor Italian American organizations seem to be focused more on an affinity for Italian culture and less on Italian American identity. As a result, many of these organizations welcome as members non Italian Americans who are enthusiastic Italophiles, offering programs and activities for a broader audience that celebrate Italy’s capacious cultural heritage.

The pandemic and Zoom greatly broadened my ability to reach and connect with organizations outside the U.S. as well. For instance, I’ve enjoyed several opportunities to speak to the British-Italian Society in London, a vital group comprised of zealous Italophiles drawn together by their deep appreciation of Italy’s cultural legacy.

Returning to Italian American organizations, I believe that the model for their future success (if not also their survival) is the one based on affinity—in essence, a love of what’s Italian—rather than one based on identity—that is, where one’s ancestors happened to come from. These are two fundamentally different approaches and ways of thinking: the first is future oriented and inclusive; the second is more backward looking and exclusionary. The “identity” approach probably made a lot of sense two or more generations ago when Italian Americans faced serious discrimination and felt the need to band together for strength and mutual support.  But today Italian Americans are not only part of the fabric of American society but we’re also very well represented in a broad array of leadership roles.  While we Italian Americans should certainly honor our forebears in this country and support one another’s current endeavors, I also passionately believe it’s time to embrace and reciprocate the feelings of all those who love Italian culture, regardless of their inherited ethnicity.  Italians have always been warm and welcoming to those who’ve approached them with respect and appreciation.

Let’s talk about lifestyle: why is Italy the World’s Lifestyle Superpower, according to your presentation?

This isn’t just hyperbole on my part—there are metrics to back it up! In recent years the weekly magazine U.S. News & World Report has conducted an annual “Best Countries” survey among approximately 20,000 adults around the globe. Each year Italy is ranked #1 in “Cultural Influence” but it’s also the top country in such specific measures as “Has great food” and “Fashionable” and “Trendy.” These are clearly significant lifestyle markers and, as it happens, they’re only part of the whole picture. In separate surveys by Conde Nast and others, Italy is also the perennial favorite travel destination of Americans and doubtless many other nationalities. Travelers love not only Italy’s cultural and natural attractions but also Italians’ expressiveness and welcoming spirit.

This speaks to the world’s embrace of Italy as a “state of mind” and the shared perception that Italians, more than any other people, really know how to live: how to dress, how to eat, how to get around, and just how to “be” in the world.  People the world over aspire to a lifestyle they see as filled with beauty and one that fully engages the senses.

“Italy: The World’s Lifestyle Superpower” is one of my favorite lectures for at least two reasons.  First, because it began with the realization that Italy is the only culture to have ever given the world not just one but three Golden Ages. The first two Golden Ages are of course familiar—ancient Rome and the Renaissance—but this current third Golden Age is one of lifestyle.  Whereas the power of classical Rome was based on superior military force combined with superb organization (in building infrastructure and establishing governance), the glory of post-WWII Italy has been based on the power of attraction and persuasion: modern Italy has won the world’s heart.

This brings me to my second reason for loving this presentation . . . because it’s a wonderful comeback story!  Just think of it: in the space of a mere two decades Italy rose phoenix-like from the ashes of World War II to transform itself from the face of Il Duce to the land of La Dolce Vita with its breathtaking ascendance in the realms of film, fashion, design, cuisine and viticulture. 

I have come to believe that Italians share a special strand of “cultural DNA” that enables them to pivot and change as circumstances require. It’s a remarkable resilience I’ve noticed time and again in researching my book and lectures.  That, too, is part of why I believe the world so loves Italy.

The irony is that this collective perception is not the self-perception (or even the experience) of many Italians today—but it nonetheless represents how the world sees Italy, and the admiration and esteem in which it is held. 

I understand that during the pandemic you wrote a second, more expanded edition of your book … please tell us more.

The pandemic turned out to be a productive period for me. It was time for a second edition of my book (La Dolce Vita University: An Unconventional Guide to Italian Culture from A to Z) which typically would have involved only minor updates. Instead, my publisher agreed to an expanded edition with substantially more content and additional illustrations. Given the book’s unique format—an engaging compendium of Italian culture featuring dozens of mini-essays which explore fascinating and surprising aspects of Italy’s history, art, cuisine, traditions, style, legendary personalities, and more—it was easy to integrate new content to fill in what I considered some critical gaps. In fact, I added more than sixty mini-essays for a total of 125 more pages.

Titles of new essays include: Armani vs. Versace; Alpha Artists; Cinema City; A Day at the Colosseum; Fast Food in Pompeii; The Great Giorgini; Hollywood on the Tiber; Kissing the Joy; Love, Lust and Lavazza; Miracle in Matera; Naples: Beauty or Beast?; Negroni Fever; Nuns and Concubines; Opera’s Michelangelo, Spaghetti Westerns; Turnstile to Heaven; Unicorns, Dragons and Snails; The Virgil Birth; Why the Tower Leans; You’ve Come a Long Way Santa; and many more.

I also added an Afterward where I discuss my hypothesis about “Italian cultural DNA” to help explain how tiny Italy, with less than one-tenth of one percent of the planet’s landmass, could have such a monumental impact on world culture over the millennia. 

On your website we can appreciate many topics you address in your lectures. Can you please tell about them to our readers?

I consider myself to be an “edu-tainer” and my greatest satisfaction comes from enlivening people’s understanding and appreciation of all that’s Italian and Italy’s multi-faceted cultural heritage. Part of keeping Italy’s rich legacy alive relies, I believe, on presenting it in engaging ways that are relevant to how we live today— exploring Italian genius over the millennia in 21st-century terms. To this end I have created a wide repertoire of programs in two principal formats: La Dolce Vita University lectures and interactive La Dolce Vita University trivia challenges.

In a La Dolce Vita “U” trivia challenge, participants get to “test” their knowledge and, in the process, discover surprising, little-known facts about Italian culture. Trivia challenges are fun and engaging, similar to a TV game show like Jeopardy, while being packed with interesting information … so you almost don’t notice how much you are learning. With a stockpile of dozens of intriguing questions, I have hosted trivia challenges for large or intimate gatherings, live and virtual audiences, university and high school students, fine dining and retail establishments, and private functions and fundraisers.

La Dolce Vita University lectures are designed to be cultural journeys brought to life with powerful visual elements. My goal is to provide fresh perspectives and new insights that enable my audiences to reach a deeper understanding and appreciation of some specific aspect, time or place relating to Italian culture. Quite a number of attendees have told me that they find these lectures uplifting and even inspiring.

Both my trivia challenges and lectures combine “brain candy” with “eye candy” and are invitations to fall in love—or to fall more deeply in love—with Italy.

You are an expert on how Italy promotes itself in the United States. What can our country do to improve in this as well?

While I’m not sure I’d consider myself an “expert” in this area I do have a genuine passion and sense of mission about Italian culture. I also happen to bring two particular perspectives to bear: one based on my experience as a career marketing professional and the other based on my unusually (and perhaps uniquely) broad exposure to diverse organizations both within and outside the Italian American community.

As a marketer, I find the Italian Trade Agency’s new “Italy is simply extraordinary: be IT” campaign to be, itself, extraordinary. It’s a beautifully produced, persuasive and uplifting celebration of Italian creativity, passion, style, heritage, innovation and diversity, all of which speak to Italy as a global brand and state of mind without equal. These are the very attributes that account not just for Italy’s past glories but also for its continuing relevance and emotional appeal to people everywhere.

But here in the United States I believe there needs to be a “reset” in how Italy and its culture are perceived, most especially—and beginning—within the Italian American community. A lot of damage has been done by the Columbus controversy, a controversy triggered by bad scholarship and fueled by an anti-Western cultural bias that has become fashionable in certain academic circles. So I completely understand the desire to address this disservice and correct the record. But if Italian American organizations focus all or even most of their advocacy efforts in defending Columbus they will risk coming off as being, well, defensive. In my opinion, at least equal attention and resources should go towards imparting a positive message: one that celebrates the many monumental and enduring gifts of Italian culture to our very way of life and the countless ways it touches us and enriches us.  In other words, the bigger picture rather than a single historic figure, albeit an important one. That’s certainly what I’m trying to accomplish, in my own modest way, with my book and La Dolce Vita University programs.

Over these past four years, more than half of my lecture and trivia challenge attendees have been non Italian Americans. The irony is that they tend to be more ardent fans of Italian culture than many Italian Americans. That’s why I believe the “reset” must happen within our own community first, since many seem to have lost sight of the bigger picture of Italy’s unparalleled cultural legacy and ongoing excellence. (And I’m afraid that Italian American youth isn’t learning about this at all—certainly not in many of our schools.) Sometimes it takes an outsider’s perspective to rekindle an appreciation of one’s own cultural heritage. But once a reset can happen, Italian Americans will be able to support, preserve and extend that heritage on the basis of confidence rather than defensiveness—and, most importantly, from a place of positivity. That’s how Italians have rebounded from setbacks and prevailed as a culture throughout history.

Have you resumed lecturing in attendance, or is it still too early? What are your future plans?

I will continue to conduct programs virtually but also look forward to once again engage with live audiences. Zoom has allowed me to connect with geographically dispersed audiences that I would not be able to otherwise reach, especially during the pandemic. Since my presentations have great visual content, they work especially well on Zoom. At the same time, I love the more direct engagement that comes with live events. For instance, it’s so rewarding when I know for certain that audiences are tracking with me in real time or find a joke funny. So my plan is to phase back into more live events as the pandemic recedes.

As far as new initiatives go, I have another book project that I’m working on: a collaboration with an exceptionally talented artist and photographer (also a dear friend) currently living in Italy. 

I also have a strong desire to collaborate with Italian language educators to bring La Dolce Vita University to high school and college Italian language students in order to provide an accessible window on the culture that can connect them more deeply to their language studies ... as well as to open the door to a deeper exploration of Italian culture. This is how we keep the culture alive and vital.

Finally, I’m deeply committed to serving as an agent for the kind of “reset” within the Italian American community just described and to continue my efforts as an ambassador to the broader community, sharing all the ways Italy just makes life sweeter. All of us, regardless of our inherited ethnicity, have an “inner Italian”—the most spontaneous, joyous and expressive part of us that revels in the wonders of this world. My ultimate goal is to help bring out the “inner Italian” of everyone I can reach.

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