New Coffee Franchise Minuti Emphasizes Italian Roots

Jan 11, 2021 72

BY: Laura Michaels

Minuti Coffee, with 12 locations open in Texas, isn’t going to overtake Starbucks and its nearly 15,000 U.S. stores anytime soon, but the brand isn’t afraid to go up against the Seattle-based coffee behemoth.

“We’ll open up right next door to a Starbucks because we take customers away from them,” said Charles Dechiro, Minuti Coffee’s executive VP of real estate and franchise development. “I’m not going to say we’ll overpower Starbucks … but people recognize the difference.”

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